THE PERSON
BEHIND
THE BRAND
"Every client gets the support they deserve
because coaching isn’t just about sets and reps,
it’s about having someone in your corner, every
step of the way"
BUILDING MY PATH
THE BEGINNING OF
SOMETHING BIG
Before I ever stepped into the world of coaching, I was just a kid obsessed with sport. Rugby, football, athletics, it lit a fire in me. I wanted to be Faster, Stronger, and Better every single time I played. That drive pushed me into weight training, and before long, I had caught the bodybuilding bug.
I was right on the edge of stepping onto a stage to compete in my first Men’s Physique comp… and then COVID hit. That door closed but another opened.
I found functional training. I threw myself into turf games, testing my strength and fitness in completely new ways and I loved it (I even came 2nd in my last comp)
Now, my training is a mix of everything I enjoy: functional movement, running 5–10km to keep my engine strong, weight training to look and feel my best, and of course, rugby… because that’s where this whole thing started. I’ve found balance, and that balance has given me both performance and enjoyment.
I started at the bottom, just a trainer on the gym floor learning my craft. Then I took the leap into self employment, working out of a private gym where I could put more of me into my work.
But I wanted more. I wanted to create a place that wasn’t just a gym, but a home for people chasing their own goals. That’s when Aptitude Fitness HQ was born, my own private 1-2-1 personal training facility and now, I’ve taken another step forward into the world of online coaching.
When I first started online coaching, I wanted to do more than just send out a workout plan. I wanted to create something personal, something my clients could feel was built for them.
Every programme I write is realistic, achievable, and something I’d be happy to follow myself. Every client gets the support they deserve because coaching isn’t just about sets and reps, it’s about having someone in your corner, every step of the way.
Online coaching has reignited my love for what I do If you’ve read this far, you know that coaching isn’t just my job it’s my passion. I care deeply about helping people reach their goals while still enjoying the process.